Technology and data continue to revolutionize healthcare. Consumers and businesses are embracing personalized health solutions that prioritize longevity, proactive care, and well-being.

Here are the trends we are keeping a close eye on for 2025 and beyond:

1.    Personalized Health Powered by Data

Why It’s Growing: Advances in data science, AI, and the consumers involvement, have changed access to impact wellbeing

Trends to watch:

• Precision nutrition – Americans have realized the food pyramid did a great job selling breakfast cereal and other processed foods but isn’t making anyone healthier. With access to data more people will be ditching the Flintstone vitamin and 8 servings of grains and opting for natural unprocessed foods. Companies that focus on the uniqueness of the individual’s goals like Gainful and tested supplements like creatine will be the compliment to a natural food diet. 

• Proactive Diagnostics Leads to Preventative Care – Annual checkups have long been the recommendation, but now the consumer is coming in more informed. By using companies like Viomeand Inside Tracker to analyze blood biomarkers, DNA, wearable data, and microbiome prior to visiting a doctor, care can become more personalized. Preventative cancer screenings and Alzheimer’s disease prevention will begin earlier based on genetic testing.

• Trackers Connect the Data – Wearables like Whoop, Oura and Garmin have been growing every year. Apple is continuing to bet on health, in an interview with WIRED, CEO Tim Cook discussed the company’s healthcare vision, stating:
  
  “…if you zoom out way into the future, and you look back and ask what Apple’s biggest contribution was, it will be in the health area.”
  
  With the rise of AI and ease of processing the collected data, look for customized training plans and lifestyle interventions to be how trackers make a deeper impact. 

2.    Evolving Employee Health

Why It’s Growing: Many employers are grasping for ways to reengage their remote workforce. Ping pong in the break room and pizza parties are no longer perks so the best places to work will be the ones who focus on supporting the true health of their employees.

Trends to watch:

• Employees are Given Control – Group health care spend has increased over 120% since 2018! As employees are becoming more informed and companies want to prevent the double digit annual increases. Employees will be given decision control through ICHRA. Companies will realize savings and employees will have the insurance that fits their unique needs.

• Insurance Will Cover It – Eventually insurance companies will realize that paying for lifetime medications and chronic disease treatment hurts profits. Healthier employees are more engaged and productive. Insurance companies pay for root cause medicine like Parsley Health and concierge medicine options. 

• Wellness Programs Get Customizable – Employee wellness is not a 10,000 step challenge or an employee 5k. Employees are demanding customization of how they can improve their fitness, mindfulness, nutrition and wellbeing. Wellhub has done a great job of packaging 1000’s of options into a single employee benefit.

3.    Fitness Reimagined

Why It’s Growing: Physical activity is known to improve health, but consumers are wanting more. With a focus on longevity, measurable improvement, functional fitness and developing community, consumers are evolving how they train. 

Trends to watch:

• More Than a Gym – As the consumer prioritizes health the design of gyms has changed. Lifetime Fitness is leading the way in many parts of the US creating a social club, boutique classes, fitness center, clinic and community gathering place. 

• Fitness Racing – Racing is changing away from simply an endurance challenge. Hyrox has created an event that is accessible to the masses that combines running and eight functional movements. This is the perfect event to save the knees of the endurance athlete and provide the gym bro the motivation to do some cardio. 

• Longevity Training – Over 1/3 of Americans are over 50 years old. That is 125 million people. I certainly believe personal records can continue over 50 but training priorities do change. Peter Attia’s longevity-focused training emphasizes a balance of strength, aerobic capacity, mobility, and functional fitness to maintain independence and resilience as you age. Key practices include strength training, zone 2 cardio, high-intensity intervals, and exercises that mimic real-life movements, all tailored to support the physical tasks you want to perform in later life.

As we look ahead to 2025 and beyond, these evolving trends in personalized health, employee wellness, and fitness will shape how we live, work, and prioritize our well-being. Companies that embrace this new era will have empowered, healthier and engaged organizations.